I Got a Letter from the President
During the early stages of the U.S.–China trade war, I wrote a letter to elected officials asking for something simple - time. Time for American businesses to adapt, re-engineer supply chains, and protect jobs. Only one response arrived in the mail… from the President of the United States.
The Day the Mail Got Interesting
A few years ago, I opened my mailbox in Charlotte, North Carolina and found something unexpected: an official letter bearing the seal of The White House.
As an Australian who built a career working across global markets before immigrating to the United States, I joked with my father back home that I had likely become the first person in our family history to receive a letter from a sitting U.S. President.
Regardless of politics, that moment felt significant.
But the story behind the letter matters more than the letter itself.
2018: When Trade Policy Became Operational Reality
During President Trump's first term, discussions around tariffs on Chinese imports began accelerating rapidly. At the time, I was leading Mountain Khakis, where more than three-quarters of our production originated in China.
Like many American apparel companies, we had substantial exposure.
When tariffs were announced, the conversation inside businesses immediately shifted from strategy to survival:
- Margin compression
- Purchase order risk
- Vendor exposure
- Pricing implications
- Inventory timing
- Cash flow pressure
These weren't theoretical policy debates. They were operational decisions affecting employees, partners, and customers in real time.
Why I Wrote the Letter
Importantly, my letter was not political.
I wasn't questioning whether tariffs were right or wrong. That decision belongs to elected officials and voters.
My request was simple: Give businesses time.
Supply chains cannot be rebuilt overnight. Factories cannot be relocated instantly. Product engineering, sourcing qualification, compliance testing, and logistics transitions take months - sometimes years.
I wrote to:
- Both North Carolina U.S. Senators
- Our Charlotte-area Member of the House of Representatives
- The President of the United States
My message was straightforward: American companies are on the same team. We employ people, invest locally, and contribute to the same economy. Allow us time to adapt before implementation.
Only One Response Came Back
None of the congressional offices responded.
But several weeks later, a letter arrived from the White House acknowledging my views on trade policy.
Regardless of political affiliation, that meant something to me.
It reinforced something often forgotten in modern discourse: participation in civic dialogue still counts. Businesses, operators, and executives are stakeholders in national economic policy.
And occasionally, someone is listening.
Fast Forward to 2025: Déjà Vu
Tariffs returned as a defining business challenge again in 2025.
At La Jolla Group, April of that year became one of the most intense operational periods I've experienced.
We held daily 4:00 PM tariff response meetings. Every day.
Together, leadership teams reviewed:
- Every purchase order
- Factory commitments
- Country-of-origin exposure
- Shipping timelines
- Cost absorption scenarios
- Pricing strategies
Our Vice President of Demand Planning, Chief Product Officer, Strategy leaders, and commercial teams worked in lockstep - including one unfortunate executive dialing in daily from a Hawaiian vacation.
It wasn't easy.
But moments like this do something powerful inside organizations. They galvanize teams.
The Real Leadership Lesson
Trade wars, currency swings, pandemics, and regulatory change all share one truth: You cannot control macroeconomics.
You can only control your response.
Across my international career, many markets operate under constant volatility. Countries like Argentina, Brazil, and others have navigated currency shocks and trade disruption for decades.
The United States historically experienced less of this instability, which made recent shifts feel more dramatic.
But adaptation is a leadership skill.
Strong organizations:
- respond quickly
- collaborate cross-functionally
- remove ego
- focus on solutions
And often emerge stronger.
From Tariffs to Transformation
At Mountain Khakis, we ultimately re-engineered our supply chain successfully - moving production away from concentrated risk exposure and building a more resilient sourcing strategy.
Those lessons later informed decisions across multiple businesses and brands.
Periods of disruption often accelerate progress that organizations might otherwise delay.
In hindsight, the request I made in that original letter remains relevant today: Change is inevitable. Transition time determines survival.
Additional Resources:
Why I Keep the Letter
Today, the original letter remains safely stored at home.
Not because of politics.
But because it represents something bigger:
- Participation in the economic system
- Advocacy for employees and partners
- Leadership during uncertainty
- And a reminder that business decisions exist within larger global forces
And yes - as an Australian immigrant - I'll always quietly smile knowing I received a letter from a sitting President of the United States.
Final Thought
Macroeconomic disruption doesn't define companies. Their response does.
Leadership is often less about predicting change and more about guiding teams calmly through it.
